About Us

About Del Sol

Our Mission: Create Fun, Joy, Smiles and Memories for Everyone under the Sun!

Del Sol first splashed onto the retail scene in 1994 out of a small cart in Murray, Utah’s Fashion Place Mall and has been sticking its color-changing products where the sun shines ever since.

Based on Del Sol’s proprietary Spectrachrome® technology, formerly explored by NASA, color-changing inks and dyes are engineered for application on more than 10,000 Del Sol retail items.

Much like a flower that blooms in the sun’s rays, the hidden colors found in Del Sol’s exclusive prints and products twist and unfold into vibrant color upon exposure to sunlight, then returning to their original state without sunlight.

Full of sunny optimism about business and life, Del Sol sells its color-changing shirts, hair accessories, jewelry, sunglasses, nail polish and more to cruise ship passengers, sun-loving beach goers and resort vacationers all over the world.

Having fun in the sun has always been at the core of Del Sol’s culture. We stand for all that’s good. For sunshine. For fun in the sun. For memory-filled vacations. For laughter. For joy. We do it for young and old alike. For the smiles that it brings. We’re proud to share a little sunshine with so many people every day.

Today, Del Sol has grown to more than 100 store locations worldwide in 28 countries, is the world’s leading brand of color-changing apparel and accessories, and one of the most highly promoted merchants onboard Royal Caribbean, Carnival, Princess, Disney, Celebrity, and Norwegian Cruise Lines.

Del Sol CEO Jeff Pedersen is a winner of the prestigious Ernst & Young Entrepreneur of the Year Award, and Del Sol is found on Inc. Magazine’s 500|5000 fastest-growing businesses, along with Utah’s Top 100 Private Companies, Utah’s Best Companies to Work For, and multiple Best of State statue and medal awards.

Del Sol utilizes numerous registered and unregistered trademarks (both U.S. and foreign) in marketing and selling its products, including, but not limited to, “Del Sol”, “100% WOW”, “Bahama Polo”, “Cap T”, “Executive”, “Fun, Joy, Smiles & Memories”, “Island Zip”, “Just Add Sun”, “LS Scoop T”, “Polarized Pro”, “Raglan T”, “Ribbed T’s”, “Rio Havana”, “Scoop T”, “Sol Adventure”, “Sol Baby”, “Sol Bear”, “Sol Dials”, “Sol Flyer”, “Sol Gems”, “Sol Kids”, “Sol Pearls”, “Sol Silk”, “Sol Sport”, “Sol Surf Co.”, “Solar Knit Technology”, “Soles”, “Solize”, “Spectra Cool Technology”, “Spectrachrome”, “Strap T’s”, “Sun Accents”, “Sun T’s” and “Sun-Powered”