About Us

About Del Sol

Headquartered in Sandy, Utah, Del Sol was established in 1994 and has since grown to more than 100 stores worldwide in 25 countries. Today it’s the world’s leading brand of color-changing apparel and accessories and the number-one promoted merchant onboard Royal Caribbean, Carnival, Princess, Disney, Celebrity, and Norwegian Cruise Lines.

We began selling our color-changing clothing and accessories out of a small retail cart in Murray, Utah’s Fashion Place Mall, eventually spreading our concept throughout the United States and Canada. After expanding our color-changing product line and fun-under-the-sun experience, we took our products to the world’s most popular cruise ship ports, opening the first, full Del Sol store in St. Thomas in 1997.

NASA explored earlier concepts of color change for its space program back in the ‘70s and ‘80s, but Del Sol further developed and expanded this technology, engineering its own proprietary Spectrachrome® color-changing crystals that are found in all Del Sol products today. Del Sol’s color-changing crystals are harvested from the sunniest, most colorful places on the planet and then engineered for use on nearly 10,000 color-changing retail items.

Much like a flower that blossoms in the sun’s rays, Del Sol’s exclusive Spectrachrome® crystals open and unfold upon exposure to sunlight; revealing their hidden colors.

Jeff Pedersen, on behalf of Del Sol, is the winner of the prestigious Ernst & Young Entrepreneur of the Year Award in Retail, Utah’s Best of State Statue and medal, and is found on Inc. Magazine’s 500/5000 fastest-growing businesses, along with Utah’s Top 100 Private Businesses.

Through humanitarian efforts, Del Sol has donated more than a million dollars worth of product and aid to victims of the Haitian earthquake, the South East Asia Tsunami and Hurricane Katrina, as well as hundreds of other projects around the world.

Del Sol utilizes numerous registered and unregistered trademarks (both U.S. and foreign) in marketing and selling its products, including, but not limited to, “Del Sol”, “100% WOW”, “Bahama Polo”, “Cap T”, “Executive”, “Fun, Joy, Smiles & Memories”, “Island Zip”, “Just Add Sun”, “LS Scoop T”, “Polarized Pro”, “Raglan T”, “Ribbed T’s”, “Rio Havana”, “Scoop T”, “Sol Adventure”, “Sol Baby”, “Sol Bear”, “Sol Dials”, “Sol Flyer”, “Sol Gems”, “Sol Kids”, “Sol Pearls”, “Sol Silk”, “Sol Sport”, “Sol Surf Co.”, “Solar Knit Technology”, “Soles”, “Solize”, “Spectra Cool Technology”, “Spectrachrome”, “Strap T’s”, “Sun Accents”, “Sun T’s” and “Sun-Powered”

OUR MISSION: Create Fun, Joy, Smiles and Memories for Everyone under the Sun!™