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As quoted in Salt Lake Magazine: "Full of sunny optimism about business and life, [the people] of Del Sol do more than just cater to cruise ship passengers and fun-in-the-sun beachgoers. Staying true to their motto, 'Creating fun, joy, smiles and memories for everyone under the sun,' the company donated several tons of its products to relief efforts for [cancer research, local elementary schools, LDS Church Humanitarian Efforts and impoverished communities in Mexico]. And that's something we can all smile about."
Each year, throughout the world, whether it's in our stores directly or through our humanitarian efforts, Del Sol brightens millions of people's lives through its products and Del Sol experience. Del Sol's mission, to create fun, joy, smiles and memories for everyone under the sun, isn't trite. It's noble and necessary. We stand for all that is good. For sunshine. For fun in the sun. For memory-filled vacations. For laughter. For joy. We do it for young and old alike. For the smiles that it brings. We know who we are, and we're proud to bring a little sunshine to so many people every day.
Del Sol joined forces with Utah Haiti Relief Group in collecting and donating new blankets and colorful children’s books for orphanage children in Haiti. Del Sol also donated seconds and extras to this same cause. Donations made an immediate impact on these children, as the donated books and blankets were flown directly to the orphanage in Haiti that was currently housing over 300 orphaned children.
Del Sol participated in one of the largest humanitarian aid efforts in the state of Utah, donating nearly $800,000 worth of product to the Tsunami Relief Effort in South Asia.
Del Sol along with the LDS humanitarian Services and Godfrey Trucking arranged three massive donation shipments to the Hurricane Katrina victims, totally over $640,000 in retail value. A large portion of that donation, six pallets of shirts, hats, sweatshirts, sandals, etc., also went to help struggling villages, families and orphans in Africa who live without the basic necessities of life every day.
Jeff Pedersen, who served a church mission to Costa Rica, organized this donation with the entire company. Jeff traveled to Costa Rica to personally deliver the donation. In an initiative together with the Church of Jesus Christ of Latter Day Saints, and in coordination with the office of the First Lady of Costa Rica, Del Sol donated 8,000 shirts, 400 tote bags, and 200 hats to approximately 8,000 needy and low-income individuals from 20 elementary schools, orphanages and rehabilitation units throughout Costa Rica.
Through the help of an internal Del Sol employee and her husband, who was serving in the military in Iraq, Del Sol coordinated a meaningful donation of product and school supplies to dozens of Iraqi schools throughout the war-torn country. “The greatest thing about owning a business is having the opportunity to bless thousands of people,” said Jeff.
The 310’ X 10” well, which the Del Sol family so generously contributed, was drilled in the Chyulu Valley of Kenya. Thanks to the generosity of the Del Sol team and the ‘Miracle Well’ of Chyulu, Kenya, large plots of fast-growing vegetables are being planted that will avert disaster and starvation for these grateful people.
As part of a dental humanitarian trip to teach and treat P-6 school children, Del Sol donated its color-changing rings to bring some additional smiles to the dental patients. Uganda school girls showed off their Del Sol rings, which they received after receiving dental treatment. Primary Public School K-7, Wakiso District, Kampala, Uganda, Africa. The rings were donated by Del Sol Headquarters through Tom and Debbie Sorensen.
The David B. Pedersen Foundation began in 2005, and it has since awarded over $100,000 in scholarships. Former Del Sol CEO, Bob Pedersen, and wife, Catherine, including current company President, Jeff Pedersen, and his seven other siblings, created and organized this foundation in honor of their youngest son and brother, David, who passed away in September 2005. The foundation awards scholarships to outstanding students who have "bounced back" from life's obstacles and shown resilience and achievement in scholastics and being drug free.
The David B. Pedersen Foundation works closely with Utah’s Granite Education Foundation and several other teachers throughout Utah, including East High teacher, Leigh VandenAkker, who spearheads an incredible growth and learning program, from which several applying students are selected for scholarships.
Over the years, the David B. Pedersen Foundation has received great support from several Del Sol employees, who have made very generous, private contributions. All the foundation's funds come from private donations.