Jeff Pedersen

President & CEO

jeff@delsol.com

Jeff has been CEO and President of Del Sol, L.C. since 2003, and founder and CEO of Cariloha, L.C. and parent company, Pedersen Worldwide, since 2008. He has worked in various capacities for the company since 2000; including Intern, Store Manager, Director of Sales, and VP of Sales and Marketing. Prior to joining Del Sol, he spent several years working, serving and studying abroad in Costa Rica and Hawaii. From 2000 to 2001, Jeff and his wife, Heather, became Del Sol's first interns. They went to one of Del Sol's first stores on the French-Dutch island of St. Maarten in the Eastern Caribbean.

During Jeff's tenure, he has taken Del Sol to become the largest color-change retailer in the world and the largest clothing retailer in the Caribbean. In 2001, he developed Del Sol's Internship Program, which recruits and trains interns and managers to ensure that every customer receives a true Del Sol Experience. Since then, Del Sol has staffed its stores with more than 500 interns from universities and businesses throughout the Western United States. Today, there are more than 100 Del Sol stores worldwide, including company-owned stores in the U.S., Mexico, Puerto Rico, St. Thomas, Barbados, St. Lucia, and Alaska and independent stores in 25 countries. Del Sol stores have also become one of the most highly promoted stores onboard the world's major cruise lines; including, Royal Caribbean, Carnival, Princess, Celebrity, Disney and Norwegian Cruise Lines. In 2008, Jeff founded a new parent company, Pedersen Worldwide, to house its newly created brands and companies, Del Sol and Cariloha. During this time frame, Jeff became the company's majority share holder and helped expand the company from 8 stores and 80 employees in 2001 to 140 stores and 895 employees worldwide and growing.

Del Sol and Jeff Pedersen are proud to be recognized in their industry. In 2006 and 2007, Jeff and Del Sol were named one of Utah's 40 under 40 Business Leaders by Utah Business Magazine and Chain Store Age, and the Western Region Winner in Retail for the Ernst & Young Entrepreneur of the Year. From 2008 to 2011, Del Sol was recognized as one of Utah's Top 100 Private Businesses, Cariloha and Del Sol were awarded Utah’s Best of State Statue and medallion in 2010 and 2011, and Del Sol has been on the Inc. 500/5000’s fastest growing businesses since 2009. Jeff graduated with his MBA from Pepperdine University and Summa Cum Laude from Westminster with his undergraduate degrees in business finance, economics and Spanish. Jeff was born and raised in Salt Lake City, Utah. He served an LDS mission in San Jose, Costa Rica, and he married his high school sweetheart, Heather, and together they have four children.

Brent Rowser

Chief Financial Officer

brent@delsol.com

Brent has played a crucial role in growing the company organically, without burdening it with unmanageable debt or surrendering equity. Brent is deeply entrenched in the daily functional operations of more than just accounting – he genuinely understands and is completely immersed in every aspect of our Information Technology, Information Systems, Reporting, Production, Shipping, Fulfillment, Quality Control and Inventory departments. He’s respected for this expansive knowledge on every facet of the company.

Since 1998, Brent has transformed and overseen Del Sol's finances, accounting, operations, manufacturing and distribution. As architect of Del Sol’s proprietary manufacturing automation system, he has seamlessly integrated Del Sol’s supply chain from customer to manufacturer throughout the world. He and his team have also worked with Microsoft as a premier beta site for the proprietary creation of data resources highly praised and integrated by Microsoft. He also coordinated the development and implementation of retail, point-of-sale systems throughout the Del Sol store network, providing the company with immediate access to transaction-level detail in all stores.

In 2007 and 2008, Brent helped our company launch its sister brand, Cariloha, at the peak of the financial recession. Because of Brent’s strategic financial planning, we’ve grown the new brand into a strong, profitable business model in less than three years.

Working closely with our production facility here in Utah, Brent has fine tuned this system to allow stores to order quantities as small as 48 individual items, rather than 1,200, which is typical in today’s screen-printing and apparel industry. Brent continues to work with his department managers to create efficiencies in our company’s inventory space management for over 140 stores worldwide, involving multiple international brands. Brent graduated with his MBA from Brigham Young University and BS in accounting from Utah State University. He has worked as CFO, CTO and Controller for various companies, ranging from start-ups to corporations worth $500 million in annual sales. Brent lives in Riverton, Utah with his wife, Jody, and their five children.

Aaron Hobson

Executive Vice President of Marketing

aaron.hobson@delsol.com

Since February 2002, Aaron has worked in various capacities for the company. He and his wife, Melissa, were two of our first interns and executive managers in Del Sol stores in Grand Cayman, Aruba, Ketchikan and Orlando. In addition to managing cruise and U.S. marketing, Aaron oversees merchandising, store design, product, art, e-commerce and graphic design. Every store location where Aaron has worked saw immediate improvement in all areas of operation, including 30% increases in sales, typically more. Aaron has received praise and endorsement from dozens of store owners, managers, executives and cruise ship promotion partners worldwide. After a two-year period in the stores, working on all facets of frontline operations, he was immediately hired to our corporate team, overseeing promotions and advertising, particularly helping to launch and train our U.S. stores on our hotel-tote promotion. His efforts are still yielding positive results today.

Anything Aaron touches always bares his signature of quality and professionalism. Following his U.S. marketing efforts, Aaron was quickly promoted to oversee all Del Sol and Cariloha cruise marketing promotions, graphic design, Web sites and advertising. Aaron's reputation for delivering outstanding results is evident in all these areas within our business.

Aaron has significantly boosted companywide sales transactions and purchase-price averages by his quarterbacking hundreds of marketing and branding campaigns, along with multiple product and promotional launches every year. He has acquired a deep level of respect from his peers, coworkers and business associates across the globe.

Aaron graduated with his bachelor’s degree in international business from Brigham Young University with a minor in Japanese. He's also an accomplished speaker, presenter, trainer and entrepreneur for Del Sol and Cariloha throughout the world. He was born and raised in Boise, Idaho and now lives in Utah with his wife, Melissa, and their four children.