Headquartered in Sandy, Utah, Del Sol was established in 1994 and has since grown to more than
100 stores worldwide in 23 countries. Today it’s the world’s leading brand of color-changing apparel
and accessories and the number-one promoted merchant onboard Royal Caribbean, Carnival, Princess,
Disney, Celebrity, and Norwegian Cruise Lines.
We began selling our color-changing clothing and accessories out of a small retail cart in
Murray, Utah’s Fashion Place Mall, eventually spreading our concept throughout the United
States and Canada. After expanding our color-changing product line and fun-under-the-sun
experience, we took our products to the world’s most popular cruise ship ports, opening the first,
full Del Sol store in St. Thomas in 1997.
NASA explored earlier concepts of color change for its space program back in the ‘70s and ‘80s,
but Del Sol further developed and expanded this technology, engineering its own proprietary
Spectrachrome® color-changing crystals that are found in all Del Sol products today. Del Sol’s
color-changing crystals are harvested from the sunniest, most colorful places on the planet
and then engineered for use on nearly 10,000 color-changing retail items.
Much like a flower that blossoms in the sun’s rays, Del Sol’s exclusive Spectrachrome® crystals
open and unfold upon exposure to sunlight; revealing their hidden colors.
Jeff Pedersen, on behalf of Del Sol, is the winner of the prestigious Ernst & Young Entrepreneur of
the Year Award in Retail, Utah’s Best of State Statue and medal, and is found on Inc. Magazine’s 500/
businesses, along with Utah’s Top 100 Private Businesses.
Through humanitarian efforts, Del Sol has donated more than a million dollars worth of product and aid
to victims of the Haitian earthquake, the South East Asia Tsunami and Hurricane Katrina, as well as
hundreds of other projects around the world.